It’s been around two years since Madhuri Dixit has shifted base to the country with her husband and children. And ever since then, the dancing diva is busy with brand endorsements, film deals, dance academy and invitations to some of the most high-profile parties and events.
Interestingly, her present profile is all contemporary which is helping her striking a balance in today’s changed approach towards marketing in Bollywood. However, this touch of modernity made her erase few chapters of her past and trusted secretary, who single handedly managed her career in the 90s, Rikku Rakeshnath, was also part of the past not required for present.
For those unaware, Rikku was the leading breed of the all-powerful mentor secretary-manager, who groomed rookies to stardom and held the rule of their lives thereafter. His 28 year old association with Madhuri was simply surprising. It started off with many flops by the actress until Tezaab came their way. In fact, during the time of Tezaab, Rikku was handling both Anil Kapoor and Madhuri. His association with Anil continued for 18 years.
However, the long journey came to a sad end with Madhuri appointing all young and fresh team. It is said that decision was taken by Madhuri’s husband Dr Sriram Nene. As per a source close to the couple, “Dr Nene, who had quit his job as a cardio vascular surgeon in Denver, to follow his wife to India, is blessed with a canny marketing sense. He quickly realized, his wife did not need just a manager, but a talent manager. And the hunt for a more professional, more business savvy team was on.”
This is when they started avoiding Rikku and officially bid him adieu when Anil introduced them to Reshma Shetty, she is the one managing the actress’ PR.